The online casino industry can be a tricky one to navigate as a player, after all you're trusting your credit card details and your money with something which in many cases does not have an easily found physical entity. This is why sites like this one exist is to help players navigate those pitfalls amongst other things.

What is a white label casino

Where we find confusion tends to come in for players is with White Labels, firstly we should explain exactly what a white label casino is. A white label is a casino brand who simply licences the software of another casino group. This does not always mean that they have any association with the group beyond that. A couple of notable examples of companies with a large amount of white labels are ProgressPlay (dazzlecasino being one example), Probability PLC (they're responsible for a huge amount of UK facing mobile casino sites) and for larger brands Playtech and Microgaming, who as well as providing games provide platforms for some of the world's biggest Casinos.

This inherently means two things, firstly that just because you can trust the group doesn't mean you can trust the white label and the same applies in reverse. Now the problem with this is that many players just look at the logos at the bottom of the screen see some they trust or don't and think that the casino is instantly good or bad. Particularly, when a lot of white label casinos look very similar it becomes very easy to mistake them as being the same company.

So why do companies use white label software?

It's quite easy to understand why companies do it, it drastically reduces running and development costs, the downsides of course being that a share of the profits then goes to the software owner, but in many cases this is a small price to pay in comparison to what the development of a completely standalone platform would cost.

What are the downsides for the player?

There are a couple of negatives to playing on white label platforms, but they're usually things that are quite obvious before you sign up. As the casino doesn't own its software it is limited to the edits it can make, meaning that the bonuses and offers available to them are limited by what the software provider is willing to do for them. However, this is also a positive, it also means that the casinos can NOT in most cases implement anything that could be used to abuse the players trust as it is simply outside of their control. And as it is not within the software provider's interest to do so they are unlikely to. Quite simply as their business will not be significantly boosted by the ill-gotten gains of one website and would more likely be harmed in other areas beyond the benefits.

So is the casino I'm playing on a white label?

In all likelihood the casino you're playing on probably is a white label at least if it's not particularly old and established, most new operators go for an off the shelf option, there is nothing wrong with that it simply is what it is. The main point of this article is to establish that just because a casino says it is powered by MicroGaming or ProgressPlay it doesn't necessarily mean it has anything to do with the other casinos that are part of the group.

As such we would advise all our readers to be careful with new casinos as a result and to check up on places like here, casinomeister and other industry sites prior to handing over their hard earned money.